Think of how you are introduced into a movie. Logos of the companies, the first frame, the characters. At some points, there is also the titles. They are to give importance to the people that have worked on the film. That can be a bit boring, like the titles used in classic films in the 40s. Some directors like spice up some things, this when the title sequence is born. Think of some of your favorites. James Bond, Hitchcock, Charade, Guy Ritchie movies, Se7en, Fight Club, etc. Some of the titular sequences come from the master himself, Saul Bass.
In our film, we used a title sequence to show the main character's ego while also crediting the people who have worked on the film. Using Youtube as a template, the names are inserted to the typical places where names are on YouTube, such as channels and videos to watch.
Here is our title sequence:
For research, we looked up some of these:
http://nofilmschool.com/2012/04/movie-movie-art-title-design
http://nofilmschool.com/2013/08/documentary-title-sequence-saul-bass
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